Recently AmorePacific Co., Ltd. announced its intentions to become “an evergreen company beloved by customers in 2012.” President and CEO, Kyung-Bae Suh defined the company’s multi-leveled action plan. He said AmorePacific aims to achieve its business goals and visions through ‘thorough preparation’ in each business area.

Highlights of the plan include:

Product Innovation: innovate products and brands in every business area and also focus on developing innovative products that contain “the deep wisdom of Asia” as well as promoting sustainable product lines in each brand. In the area of R&D, the company is committed to developing innovative technology by focusing on biotechnology, smart and green research projects.

Customized experience: maintain a close relationship with its customers by creating a customized experience and achieving service differentiation by using its multi-brand shop Aritaum, its sales force, and other programs.

Interactive Communication:create a variety of interactive communication channels with its customers, including social networking sites such as Facebook and newly developed media.

Creating Growth Markets: increase its accessibility to global customers and optimize its global production sites. The company also has plans for a new manufacturing site within its manufacturing and research center in Shanghai, China, which will be completed in March 2013.

Smart Working: introduce the smart work system to foster a work environment that promotes agility. The flexible working hour system, which was partially introduced last year, will be established overall in 2012.

For more on the plan see http://en.amorepacific.com